Dual Benefit Formulas

FOR COLOURISTS AND CLIENTS WHO WANT THE VERY BEST

From the beginning, we understood that every colour-treated client has different needs, and that truly passionate colourists are committed to meeting each and every one of those needs:

  • Our Dual Benefit Formulas provide custom care for every hair type, from volume to strength to softness and more.
  • Our highly concentrated no sulfate shampoos--which deliver up to 70 shampoos per bottle-- naturally from derived coconut, corn and sugar to gently cleanse while maintaining colour retention.
  • The exclusive AntiFadeComplex® includes essential antioxidants and full spectrum UVA/UVB sunscreens to help colour-treated hair retain its fresh-from-the-salon vibrancy. In fact, 86% of clients agree Pureology helps maximize colour retention.*
  • Our Vegan** Formulas made with Plant Extracts bring together nature and indulgence. Rich lathers, decadent textures and our signature client-favorite fragrances offer the ultimate in everyday luxury.

* In a consumer shampoo test
** No ingredient of animal origin